Developing Your Personal Brand
Event Date:
Event Time:
6:00 pm
Category:
Club Programs
Though you may not have consciously cultivated your "personal brand", everything you do, every tweet you send, every status update, photo, post etc. contribute either positively or negatively to YOUR Brand. The question is no longer IF you have a personal brand, but whether or not you wish to proactively shape it or let it be defined by others.
Steve Dolan (MPS, ILR '04), SPHR, Principal Consultant at 2020 Talent Management, will lead a panel discussion to describe the importance of personal branding, how it may extend beyond career management, how your personal actions, authenticity, and activities beyond the workplace impact your brand. From a career change perspective, does your brand clearly convey the value you will bring to a potential next employer? The panel will leverage traditional marketing terminology such as brand awareness, recognition, attributes, image, trust and loyalty to assist participants in assessing and improving their personal brands.
The expert panel will include:
- Mark Cook, Financial Services Account Executive at Linkedin
- Steven Gargano, CPA, (CALS – Dyson School '98)Senior Managing Director, Head of Product Development and Customer Support, Alternative Investment Solutions U.S. Bancorp Fund Services, LLC
- Keith Mullin, CEO, Keith Mullin International/Arbora, Executive Leadership Coaching and Career Transition
6:00-6:30pm cash bar reception and networking; 6:30pm lecture, gratis. Advance reservations are required!
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