Smart Data with David Bonalle '85

Forget Big Data.  Introducing Smart Data.

The hottest trend in marketing now is no longer Big Data, it's all about Smart Data.  With the latest advances in data and marketing technologies, you can harness the massive amounts of available data to connect with your customers through very smart, highly relevant and effective messages at a level that was unimaginable even a few years ago.   Until recently, marketing messages were not very personalized and were not coordinated across marketing channels.  Marketers talked about doing coordinated, omni-channel marketing, but the reality was quite different.

With the latest advancements in Smart Data, marketers are now engaging customers on a 1-1 basis as individuals with consistent, orchestrated, relevant series of messages across all channels.  This true omni-channel marketing is not only possible, but it is being done today by the leading marketers to generate significant improvements in marketing effectiveness.  

Learn how you can supercharge your marketing by utilizing the latest technical advancements in Smart data to engage your customers and improve business results. 

David Bonalle '85 is the General Manager of Zeta Impact, a leading provider of data-driven cross-channel marketing services.  Previously, David was the Head of Marketing and Client Insights for KeyBank.  Prior to that he worked for American Express where he launched the American Express Business Insights businesses and held several marketing and product development roles.  He also held marketing, strategy and consulting roles at MasterCard, Deloitte Consulting and Citibank. David earned a BS from the Industrial and Labor Relations school at Cornell University and an MBA from the Wharton School at the University of Pennsylvania.

6:00-6:30pm reception; 6:30pm lecture, gratis. Advance reservations required. Members and guests are invited to dine at The Club with Mr. Bonalle following the lecture. The cost is $45 per person, inclusive of tax, gratuity and one glass of wine with dinner. Dinner reservations are required 48 hours prior to the program. Same-day cancellations and no shows will be charged.