Brand Intimacy: Unlocking the Secrets of Successful Brands
At the Princeton Club
In this special presentation, Mario Natarelli will address key concerns he hears from executives today around organic growth, profitability and rising competition. He will explain what brand intimacy is, why it matters, how you can create a more successful business because of it. Natarelli will also focus on a few of the latest crises that brands have faced and how brand intimacy can help them reconnect with customers successfully. Mario Natarelli’s new book, Brand Intimacy, focuses on offering new ideas on the world of branding and the science of building bonds. Copies will be available for purchase.
Mario Natarelli is the managing partner at MBLM, an independent brand agency with offices in nine countries. With over 20 years of experience in branding, Natarelli has helped top Fortune 500 companies—and even entire countries—tangibly transform while helping to align their cultures and deliver unprecedented growth and value. He began his career as an architect and holds a degree in architecture from the University of Toronto.
6:30pm wine reception, 7:00pm presentation; gratis for members, $15 for guests. Reservations are required by Friday, September 29th, at which point they are considered final sale.